Dallas, Texas (DupliumBlog.com) — Dallas dvd duplication leader says - Do you know the best money in the world? OPM– “Other People’s Money!”There are many clients who come to Duplium who have already secured sponsorships for their project(s). This means either parts of their project are being paid for by someone else or the entire project is being paid for by someone else. Sometimes these can be generous individuals who have a particular interest in the subject matter of the CD/DVD or other times it may be a company or corporation who have some type of “synergy” to the subject matter of the CD/DVD.
What kind of project do you have? Who might be interested in helping you get your message or music out to the masses? These are a few ideas that come from projects here at Duplium that you might gain some insight from for securing your next project with “OPM.”
MUSIC- So you have the latest and greatest sound that everyone should hear, right? But who thinks so to the point they might help you with the costs? Certainly family and friends come into play, but also have you thought about “pre-release” monies helping you if you are promoting via the web? Be careful, these are not to help you “produce” your CD (in other words you don’t have the “product complete” yet), but to assist you in the mass production costs. Other sources of financial sponsorship may include local businesses, record stores, someone that has a tie-in to the “name” of the project (i.e. “Extreme” is used; who else in your area in business uses the word “extreme?”). If you are a college or university releasing a title, what alumnus from your institution (or their business) might be interested in helping with costs? Think outside of the box or your personal circle to come up with creative sponsorship ideas.
INFORMATION/TRAINING- What businesses directly benefit from the training you are offering with your CD/DVD project? What businesses could benefit by “x” number of discs they could use in promotions, client gifts, referral incentives or PR from your project? Work a deal with such a sponsor that in exchange for their sponsorship, they receive “x” amount of product to use as they wish. Of course, multiple sponsorships would work fine as well for larger quantities you wish to run. This model works whether your training is business coaching to personal fitness. Think of who benefits in order to find sponsors who benefit “you.”
SPECIAL EVENTS- many a non-profit has found sympathetic donors for help to get their word out via sponsorships for projects that are never intended to have “profit.” Again, the key is finding those individuals or businesses who share the same “heart” for your event as you do.
So what is in it for them? The best way to approach sponsors and attract them to your project is to offer them one of two things, if not both:
- Name recognition for their business on the printed cover, the face of the disc and possibly an insert for their business inside your packaging on or with the printed material inside. This helps them justify writing off their sponsorship as an “advertising expense” versus simply a “charitable contribution” (the former budget being much larger).
- “X” amount of product for their use (as described earlier). It could be as simple as a dental office underwriting costs for an easy listening CD that they provide as a “thank you” to their clients coming in for a check-up, but people (obviously) would like a piece of the proverbial pie for their usage. Car care? How about car dealerships as a sponsor? Calculate this into your project costs, so it doesn’t affect your bottom line if you are selling product, but know this is a huge incentive for bringing sponsors on board.
Sponsorships are a very creative and unique way to leverage your funds. They help meet “your” need for financing, but can also bring greater visibility to your project if other people and/or businesses are promoting you because their name is now attached to your project as well. How many more websites, printed ads, links, etc might you garner if other’s names are associated with your CD/DVD project? OPM, Other People’s Money, it’s the best deal in town!
BY: Jeff Mckissack - jeff works for Leader Nationwide dvd duplication company - Duplium. He is based in the Dallas. Duplium is one of the largest DVD replication Dallas manufacture of optical media.
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