Often I get called by clients asking if we can “burn” their discs. More often than not I know what they “mean,” even if what they mean is not what they just asked.
Burning or “duplication” is an entirely different process from pressing or “replication.” Think of the old LP albums or vinyl records that were once so popular (at least in “my” childhood). These were pressed discs basically.
Burning discs is something that most can do at home or at the office these days. It just takes blank CDR’s or DVDR’s and a burner. What we do, however, is a much more involved process, literally molding each disc individually with the more professional screening done on the face of the disc. But what does all this reallly mean to the consumer?
Here are the more typical problems associated with burned discs: (1) skipping, (2) random freezing, (3) “no disc” recognized by your player meaning the disc won’t play at all. Sound familiar?
The problem lies in the fact that many older CD and DVD players have older electronics inside that were programmed years ago, before newer disc formats were developed. Also know that according to PC Magazine, most burned discs only have a shelf life of about 2-3 years, and that it in “prime” climate conditions, as both extreme cold and extreme heat can adversely affect burned/duplicated discs.
The simplest way around all of this is to simply have your discs replicated. If you are one of those who have been burning 200-300 discs, you might be amazed at how cost-effectively your disc projects can be professionally manufactured and mass produced. Even if you don’t need 1,000 units (the beginning price “sweet spot”), you’ll still probably find it cheaper in the longrun to either discard the extra discs not used, use them for promotional purposes or simply hold onto them (or have us hold onto them) for future re-orders once your project takes off.
Don’t “think” that just because you only need a few hundred discs that burning is cheaper. For your customers who purchase your disc in good faith, or that corporate executive who gets your promotional CD/DVD in the mail from you, to have them put that in their player and have it NOT work is not exactly going to win you intial or repeat business. Better to have the REAL DEAL go out the first time for that lasting, professional impression.
Any questions? Just give me a shout via phone (800-928-2018 x1156) or email (jmckissack@duplium.com) and let me see what the real cost comparison will be for your project. You just might be surprised– pleasantly! http://www.duplium.com
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