Without question, digital downloads are becoming more popular. So often I am asked, “What is the future for disc media?” Maybe, just maybe in 5-10 years from now that will be a good question, but as for “today” disc media is still alive and well.
There is still a good bit of the populous who simply cannot (for whatever reason) access content online, either at work or at home. These issues stem from firewalls to broadband vs. dial-up issues, but not everyone has either (a) access or (b) broadband width to allow for digital media. You also have a very large market of people that would like to physically hold something in their hands to show for their dollars vs. the more intangible media offered via download. Some will prefer to download their favorite tunes and movies on their iPod, while others will continue to add to their CD/DVD collections at home. Maybe “nostalgia” plays a part in this, since who would have ever thought vinyl albums would re-appear on the American music scene? But they have, so don’t rule out disc media too quickly.
I have seen some businesses offer training seminars or new employee orientation via download while others prefer to have something they can just pull off of shelf and play without any online connection issues. So in this regard, corporate America has also not fully bought into digital downloads just yet. It therefore remains a proverbial “coin toss” at this point in professional preference.
No doubt the future for digital downloads is bright, and we certainly offer digital download services at Duplium, but don’t sell the more tried-and-true method of disc content too short either. Certainly do not plan on seeing CD’s and DVD’s disappearing from the American landscape of pop culture any time soon. They are a reliable medium for data delivery and as such will be used until digital downloads are as reliable in all businesses and homes. Beyond that, it is your choice which to use.
By: Jeff M. Dallas DVD CD Duplication Company
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