One of the more resourceful ways I have seen clients use disc media is for add-on profits. One great example of this I have seen on several occasions (adding very little money to the project’s cost) is to take a DVD project and create a double-disc offering by adding the audio portion on CD as well. This pertains mostly to instructional/inspirational type products such as sales training, religious teaching or business motivational presentations, but the idea is great.
In many cases you’re only adding $0.50 or so in replication and packaging costs (sometimes less, based on quantity) to have that extra audio CD as well as go from a single-disc case to a double-disc case. But in the retail market this can increase your perceived value by as much as $15 or more by promoting “Double-disc Set” on your front cover printed wrap. Not a bad return on investment, and this does have appeal. How many times would you like the option of either watching a sales/motivational/religious/etc on DVD or simply listening to it on CD during your morning/afternoon commute in your car? However often or not, it is the “convenience” and “option” of being able to do so that increases both the appeal and the retail price.
So the next time you have a DVD project like this pending, talk to your sound engineer and see how much it would cost just to run that extra audio portion on CD as well. It could be a question well-worth asking considering the extra profits it can bring.
By: Jeff M - Duplium Corporation - Dallas Disk DVD CD Duplication Services
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