So you just need to “burn” a few discs, CD and/or DVD, huh? What do most people do when this occurs? They go out to their local office supply store and purchase blank discs, maybe even to some larger buyer’s “club” offering discounted prices for larger bulk quantities. Sound familiar?
Hey, no doubt, this fits the average scenario and average need. But since when did you want to be “average?” Is it possible to turn this media need around to further your marketing and branding efforts? Oh, you BET IT IS!
Consider an insurance company or insurance agent, for example. When insuring a home, whether for owner or renter, what agent does not advise their client to either take pictures or videos of their belongings for later verification should theives or natural disaster strike? Most agents I know do this. Now what if he provided a black CDR or DVDR with his agency’s name, logo, etc screened onto the disc? Would that not help his client keep up with this very important piece of information? Certainly, that disc will stick out above all others in their home for easy retrieval, correct? Would this not make an impression on the client for the agent providing such a disc?
Let’s jump ship to a college or university, maybe offered through an alumni office. Alumni purchase the blank CDRs and DVDRs with their alma mater’s logo, mascot, etc screened onto the disc. What do they do with these? They send photos or videos of weddings, new births, alumni get-togethers, family vacations, etc not only to other alumni of their institution, but maybe to family and friends from other institutions with an upcoming college-bound teen in the home. Maybe these are sold to students on campus who do the same thing and send back to friends at home still deciding on which college they will attend. Get the idea?
Blank media, screened with your company information, logo, etc can be a powerful tool to further establish your name and your business in the minds of those seeing these discs…and whoever “they” forward the disc to as well. It sure does more for your business image than those blank discs purchased at the local office supply store, doesn’t it?
These are not limited to insurance agents and colleges/universities, however. Churches many times use these to offer the pastor’s weekly sermons on a more professional looking disc that is burned on-demand vs. professionally replicated (with larger quantity requirements and turntimes). But also it’s not just churches, but seminars, conventions, etc where discs are being burned on-site and on-demand. It’s all about creating or furthering your “brand” in the minds of those who receive these discs and, again, pass them along.
The cost is not that expensive, if you look at these as a “promotional item” vs. an office supply. How much do you pay for customized/personalized pens, stationary, paperweights, paperclip holders, key rings, etc vs. those same generic items you purchase at the local office supply store. And why do you willing pay more for these items? Simple, you know these are sales tools, not just office tools. BINGO! Now apply that same mentality to the blank media you’ve been purchasing and using to currently only forward the marketing effects of Office Depot, Office Max, etc whose names are currently etched on those discs. Did they offer you a discount for helping their marketing campaign? Probably not, so why not use “their” same strategy and market yourself when using blank disc media?
You’ll never look at one of those store-bought discs again now without thinking of “marketing potential” vs. standard office supply. Good! You can pay me later for the new marketing insight via your next purchase of pre-screened blank media discs here at Duplium.
Entries (RSS)