In the wake of sophisticated global networking and Internet capabilities, the facilitation of sharing, sending, using, and creating digital media is done at fast speeds, and in great numbers. Websites such as MySpace and You Tube provide easier access to file sharing and viewing. For media reproduction (dvd duplication, replication), widely known as DVD copying, this makes mediums used to do so more prevalent. (more…)

So you just need to “burn” a few discs, CD and/or DVD, huh? What do most people do when this occurs? They go out to their local office supply store and purchase blank discs, maybe even to some larger buyer’s “club” offering discounted prices for larger bulk quantities. Sound familiar?

Hey, no doubt, this fits the average scenario and average need. But since when did you want to be “average?” Is it possible to turn this media need around to further your marketing and branding efforts? Oh, you BET IT IS!

Consider an insurance company or insurance agent, for example. When insuring a home, whether for owner or renter, what agent does not advise their client to either take pictures or videos of their belongings for later verification should theives or natural disaster strike? Most agents I know do this. Now what if he provided a black CDR or DVDR with his agency’s name, logo, etc screened onto the disc? Would that not help his client keep up with this very important piece of information? Certainly, that disc will stick out above all others in their home for easy retrieval, correct? Would this not make an impression on the client for the agent providing such a disc?

Let’s jump ship to a college or university, maybe offered through an alumni office. Alumni purchase the blank CDRs and DVDRs with their alma mater’s logo, mascot, etc screened onto the disc. What do they do with these? They send photos or videos of weddings, new births, alumni get-togethers, family vacations, etc not only to other alumni of their institution, but maybe to family and friends from other institutions with an upcoming college-bound teen in the home. Maybe these are sold to students on campus who do the same thing and send back to friends at home still deciding on which college they will attend. Get the idea?

Blank media, screened with your company information, logo, etc can be a powerful tool to further establish your name and your business in the minds of those seeing these discs…and whoever “they” forward the disc to as well. It sure does more for your business image than those blank discs purchased at the local office supply store, doesn’t it?

These are not limited to insurance agents and colleges/universities, however. Churches many times use these to offer the pastor’s weekly sermons on a more professional looking disc that is burned on-demand vs. professionally replicated (with larger quantity requirements and turntimes). But also it’s not just churches, but seminars, conventions, etc where discs are being burned on-site and on-demand. It’s all about creating or furthering your “brand” in the minds of those who receive these discs and, again, pass them along.

The cost is not that expensive, if you look at these as a “promotional item” vs. an office supply. How much do you pay for customized/personalized pens, stationary, paperweights, paperclip holders, key rings, etc vs. those same generic items you purchase at the local office supply store. And why do you willing pay more for these items? Simple, you know these are sales tools, not just office tools. BINGO! Now apply that same mentality to the blank media you’ve been purchasing and using to currently only forward the marketing effects of Office Depot, Office Max, etc whose names are currently etched on those discs. Did they offer you a discount for helping their marketing campaign? Probably not, so why not use “their” same strategy and market yourself when using blank disc media?

You’ll never look at one of those store-bought discs again now without thinking of “marketing potential” vs. standard office supply. Good! You can pay me later for the new marketing insight via your next purchase of pre-screened blank media discs here at Duplium.

Without question, digital downloads are becoming more popular. So often I am asked, “What is the future for disc media?” Maybe, just maybe in 5-10 years from now that will be a good question, but as for “today” disc media is still alive and well.

There is still a good bit of the populous who simply cannot (for whatever reason) access content online, either at work or at home. These issues stem from firewalls to broadband vs. dial-up issues, but not everyone has either (a) access or (b) broadband width to allow for digital media. You also have a very large market of people that would like to physically hold something in their hands to show for their dollars vs. the more intangible media offered via download. Some will prefer to download their favorite tunes and movies on their iPod, while others will continue to add to their CD/DVD collections at home. Maybe “nostalgia” plays a part in this, since who would have ever thought vinyl albums would re-appear on the American music scene? But they have, so don’t rule out disc media too quickly.

I have seen some businesses offer training seminars or new employee orientation via download while others prefer to have something they can just pull off of shelf and play without any online connection issues. So in this regard, corporate America has also not fully bought into digital downloads just yet. It therefore remains a proverbial “coin toss” at this point in professional preference.

No doubt the future for digital downloads is bright, and we certainly offer digital download services at Duplium, but don’t sell the more tried-and-true method of disc content too short either. Certainly do not plan on seeing CD’s and DVD’s disappearing from the American landscape of pop culture any time soon. They are a reliable medium for data delivery and as such will be used until digital downloads are as reliable in all businesses and homes. Beyond that, it is your choice which to use.

By: Jeff M. Dallas DVD CD Duplication Company  

High quality, affordable media fulfillment, DVD/CD duplication and replication services now in Austin. Duplium offers fastest turnaround time at affordable prices.Your search for digital media fulfillment is over with Duplium in Austin. Dallas based digital media duplication, replication, disk printing giant now offers sales location in Austin.From affordable CD/DVD duplication or replication work to offset printing of of disks, or full turn key media fulfillment outsourcing Duplium is here to take your vision to market. Check out or video You Tube (more…)

Here again to inform you on what will be transpiring over the next year at Duplium. Duplium continues to be one of the industry leaders for DVD/CD replication and packaging. In 2008 Duplium will further its growth in fulfillment and supply chain management services. This includes products with and without optical discs. Below are some of the things that Duplium will be focusing on in 2008.

Customer Service & Quality: We will continue to strive to provide the highest level of service to our clients. In 2008 we will once again carry out our ISO 9000-2001 quality initiative. We will continue with our customer service phone surveys, and increase the amount of electronic outgoing customer satisfactions surveys. This company was built on quality standards and we work very hard to maintain and improve them.

Warehousing and Fulfillment Physical Expansion: We’re growing again! Duplium has expanded its physical size 4 times over the last 8 years in our Dallas Operation. This physical expansion revolves around our growth into the packaging, kitting, warehousing and fulfillment businesses. Duplium is and never has been just an optical media company. We boast fulfillment, supply chain management, and warehousing offerings that rival any in North America.

Mailing Services: Duplium has spent a lot of time working on solutions to get optical media to the end-user more cost effectively. In conjunction with the United States Post Office, Duplium has had some custom mailer designs signed approved that can deliver your disc safely to your clients at a reduced postage rate. This is a great tool to help get your company’s message, whether it be an hour long video or an electronic catalog, directly into your clients’ hands.

E-Commerce: To go along with our fantastic pick-pack-and-ship fulfillment offering, Duplium has beefed up our E-Commerce solutions. We can be your cyber store front and your backend warehouse solution.

In 2008 we would love an opportunity to work with you and show you first-hand our dedication to service and quality. I have included a card of one of the 18 highly knowledgeable sales representatives at Duplium Corporation; I encourage you to give one of them a call to find out what all the buzz is about. As always we will continue to keep you in the loop on all the fun and exciting things going on at Duplium. Good luck in 2008 we hope you have a fun and prosperous year!!!
 

Bernie Anderson, CEO of Duplium Corporation - Leading DVD Duplication - replication company in Dallas.

http://www.duplium.com