There’s been a lot of talk about Blu-ray taking over as the next big thing in the video industry. I personally haven’t seen a big explosion of business to business, training or marketing videos on this platform. HD recently lost the battle for high definition video to Blu-ray and all the HD players and the content on discs that were produced are now going away. I was wondering if blu-ray is going to take off now in the business world. All I’ve seen so far are a hand full of blockbuster Hollywood movies.
Popular Blu-ray title examples: An article I read proclaimed Spider-Man 3, Transformers and James Bond’s Casino Royal were the most popular sellers in the retailer channels this month.
I work at a manufacturing plant called Duplium Corp. I’m an account manager in our USA facility. We are a large full service disc replication, packaging and fulfillment company. Our plant replicates millions of DVD’s each year and we work with people
in many industries. So far I have not had many calls from clients with requests for Blu-ray replication or duplication services. I don’t expect I will until Sony drops the price of the players and the manufacturing costs associated with the production of the disc. I’m guessing that it’s only a matter of time before we see the pricing come down and maybe then the demand will increase and more videographers will create content and use blu-ray discs as the preferred platform.
For now, the DVD-5 is still the primary Disc for corporate video presentations, training videos and the titles in the entertainment industry. It will be interesting to see what the future holds for blu-ray. Will it enter the business market in a big way or will it primarily be a vehicle for high definition movie titles.
Richard Stickel
Senior Account Manager
Duplium - USA
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