DVD’s can be packaged in a variety of ways to appeal to the audience you are targeting. For instance, a Hollywood movie usually comes packaged in a rectangular DVD case that has a custom printed outer trap sheet and cellophane over wrap. This is a very common way to package educational or entertainment media for retail distribution. The DVD cases also take up less space in a retail environment where space is at a premium.

If you have an instructional DVD for a product you are selling it may come packaged in a simple paper sleeve along side the product in the box.

DVD’s can also be packaged in four color process printed sleeve or a 4 panel wallet. These can be mailed out to a group or handed out at an event.

Jewel cases are still a popular way to package CD’s & DVD’s. They are widely used for packaging Audio CD’s in the music industry and for CD-Rom’s in the software industry. The jewel cases in both the standard size case and the slim line variety.

A newer packaging item for CD’s and DVD’s is called a Digi-Pack. This is similar to a jewel case but the digi-pack case is manufactured from 15 to 18 point card stock board that is custom printed. Inside the case is a plastic tray that is glued in to house the disc.

Recently there has been a big push toward Green Packaging. Green packaging can be

Made from Biodegradable material, recycled paper or organic material used to manufacture the package. The only downside to green packaging is that it costs more to produce. Many companies are willing to pay more to help protect the environment and be part of an environmentally friendly and responsible community.

This Blog was submitted by:

Richard Stickel -Senior Account Manager - Duplium Corporation - Dallas DVD CD Media Company   1-800-928-2018 Ext. 1114

Often I get the question from someone wanting to enhance their “packaging options” about what are referred to in the industry as “digipaks.” In case you have not seen these, they are fully-printed cardboard sheets, CD jewel case or DVD Amaray case size, heavier stock with a plastic tray glued to the inside printed panels. Sound visually familiar? OK, so let’s discuss some pros and cons as there is a time, place and market for these, but is it best for “you?”

On the positive side, these are unique, eye-catching pieces, different of course from the standard pastic cases as the pieces themselves are printed versus having printed inserts put inside a plastic case. Also, other features include foil print board that they can be printed on or embossment that can be incorporated onto the packaging itself. These are features not available when you put printed inserts into a plastic CD/DVD case. (more…)