There’s been a lot of talk about Blu-ray taking over as the next big thing in the video industry. I personally haven’t seen a big explosion of business to business, training or marketing videos on this platform. HD recently lost the battle for high definition video to Blu-ray and all the HD players and the content on discs that were produced are now going away. I was wondering if blu-ray is going to take off now in the business world. All I’ve seen so far are a hand full of blockbuster Hollywood movies.

Popular Blu-ray title examples: An article I read proclaimed Spider-Man 3, Transformers and James Bond’s Casino Royal were the most popular sellers in the retailer channels this month.

I work at a manufacturing plant called Duplium Corp. I’m an account manager in our USA facility. We are a large full service disc replication, packaging and fulfillment company. Our plant replicates millions of DVD’s each year and we work with people

in many industries. So far I have not had many calls from clients with requests for Blu-ray replication or duplication services. I don’t expect I will until Sony drops the price of the players and the manufacturing costs associated with the production of the disc. I’m guessing that it’s only a matter of time before we see the pricing come down and maybe then the demand will increase and more videographers will create content and use blu-ray discs as the preferred platform.

For now, the DVD-5 is still the primary Disc for corporate video presentations, training videos and the titles in the entertainment industry. It will be interesting to see what the future holds for blu-ray. Will it enter the business market in a big way or will it primarily be a vehicle for high definition movie titles.

Richard Stickel

Senior Account Manager

Duplium - USA

Dallas, Texas  -  Every company needs to have an edge, something that separates it from it’s competitors, and it’s been proven time and time again that creative, eye-grabbing marketing and advertising strategies can push a product into prominence, garner media attention, and reinforce brand awareness and loyalty. In today’s market place, multimedia rules. For that reason, CDs, DVDs should be a part of your marketings strategy. Get your message out!

Start your marketing get dvd cd replication 

One of the more resourceful ways I have seen clients use disc media is for add-on profits. One great example of this I have seen on several occasions (adding very little money to the project’s cost) is to take a DVD project and create a double-disc offering by adding the audio portion on CD as well. This pertains mostly to instructional/inspirational type products such as sales training, religious teaching or business motivational presentations, but the idea is great.

In many cases you’re only adding $0.50 or so in replication and packaging costs (sometimes less, based on quantity) to have that extra audio CD as well as go from a single-disc case to a double-disc case. But in the retail market this can increase your perceived value by as much as $15 or more by promoting “Double-disc Set” on your front cover printed wrap. Not a bad return on investment, and this does have appeal. How many times would you like the option of either watching a sales/motivational/religious/etc on DVD or simply listening to it on CD during your morning/afternoon commute in your car? However often or not, it is the “convenience” and “option” of being able to do so that increases both the appeal and the retail price.

So the next time you have a DVD project like this pending, talk to your sound engineer and see how much it would cost just to run that extra audio portion on CD as well. It could be a question well-worth asking considering the extra profits it can bring.

By: Jeff M - Duplium Corporation - Dallas Disk DVD CD Duplication Services  

Happy New Year -I’m Richard Stickel a sales & account manager here at Duplium Corporation’s USA facility. At our plant we replicate millions of optical discs each year. What are optical discs? They are CD’s & DVD’s. In the world of CD’s or DVD’s the possibilities for content are endless. There are Music CD’s, CD-Rom’s with software on them, Movies on DVD’s, PC Games and I could go on and on…..An important part of my job here at Duplium is helping people who work very hard to create something special and put it on a disc and give them the right information to get it all tied together. I show them the best packaging options and print solutions available to get their dreams out into the world and make them shine. For information about dvd  cd duplication replication you can find  more details on  our web site http://www.duplium.com (more…)